GLOBAL RETAILER
ORGANISATION:

Our client was a global retailer, selling products for people’s homes through a network of stores in approximately 50 countries.

BRIEF:

Fernhay was asked to identify, test and scale, innovative and sustainable solutions for this client in order to measure impacts from raw materials to products at final customer destination. This would then address the challenges of urban mobility and make it easy, efficient, affordable and sustainable for its customers to engage and purchase products in a lower impact way than the convention of measurement to store only.

SOLUTION:

Through discussions with key stakeholders and desktop research, Fernhay established a baseline from which the different impacts of customer shopping choices on the environment in terms of energy, effect on air quality, congestion and carbon could be identified and measured.
In addition, we identified the main trends in urban mobility and how these could provide opportunities for customers to shop in ways that were easy, efficient, affordable and sustainable.
We explored how the different stores that make up the global retailers portfolio, could play different roles in assisting the customer in taking advantage of different ways to purchase and receive goods in a low impact way.

RESULTS:

We laid out a vision for the future based upon three types of stores depending on whether it was a new store of the future, an out of town location and one which was located in the inner city. Each store would interact differently with its customer base, providing opportunities for the customers to view products and receive products to their homes in different ways.
Our vision of the future was to be embedded into the client’s future accessibility strategy.

WE PROVIDED:
  • Concept design
  • Exploitation plans
  • Product development
Global Retailer